HELLO! 👋

I’m Mark.


Creative problem solver with a strategic view of the world.


15+ years working in this world of media and advertising.


Most recently co-founding Make My Day in partnership with We Are Social, where I shaped innovative products and solutions tailored for the modern marketing landscape. Our offering is now fully integrating into We Are Social ahead of schedule, and I am ready to take the next step in my career.


I bring extensive experience in Creative Strategy, specializing in innovative content creation and emerging technologies. During my tenure at Snapchat, I was at the forefront of Augmented Reality (AR) and vertical video production, pioneering techniques that later became industry standards across major platforms. This early adoption allowed me to develop a deep understanding of immersive storytelling and cutting-edge content formats. At both Snapchat and Pinterest I had experience working with both French and German clients and XFN teams. 


As an early innovator in vertical video and augmented reality, I helped establish global standards and best practices when these formats were still emerging.


In addition to my expertise in AR and UGC, I have a strong background in creative direction, in-house creative briefing and production processes. I am also highly proficient with emerging technologies, including Meta Quest (having worked on related projects and owning the device) and Ray-Ban Meta glasses, which I’ve used extensively for innovative production techniques.


I’m always looking to push boundaries, drive innovation, and lead transformative initiatives that shape the future of marketing and media.


Let’s connect if you’re seeking a forward-thinking leader with a track record of success across diverse platforms.



Projects

Just some of the things I’ve helped make happen

Make My Day

Pinterest Social Content

Launching the UltraBoost21 with AR

18 years of Lynx Africa with 18 artists

Mc Donald's Reindeer Ready

AR racing in the Golf GTi

Step inside Spotify Wrapped 2019

Capturing the Scapa Spirit on Instagram

Shop the onscreen inspiration

Using AR to recruit in the RAF

ATP Finals Turin

Netflix Heartstoppers Video in AR

Make Not War clothing collab

Real-time Dogging content

No showrooms, no problem; Step into the 4

Gods of Augmented Reality

Think In AR Workshop

Demystify the barbers

Turn a YouTube Masthead in to a mobile game

Places I’ve worked

Employers 👇

Brands I’ve worked with

Clients 👇


The journey, the learnings

Things I’ve learnt along the way 👇

Influential Records

Co-producing this Spotify show with DJ Firestarr, it started in lockdown as a follow up to his successful BBC Radio residency, using the latest Spotify audio format allowing music and talk. Each week securing interviews with some of the biggest names in Hip Hop and culture to discuss the music that has influenced their success. Dizzee Rascal, Sean Paul, Jeezy, Fabolous, Giggs, Kamaru Usman and many many more.


LISTEN HERE 🎧